The following is an excerpt from AMANDA SCHUPAK | September 30, 2015 | CBSNews.com |
It's a danger that any company faces -- and for some it could cost $1 million an hour and result in the loss of customer data and irreparable damage to brand reputation.
A DDoS (distributed denial of service) attack is a fairly common practice of using a network of computers to drive loads of traffic to a site, overwhelming it until it shuts down. Many Xbox and PlayStation gamers were introduced to the effects of a DDoS attack when hackers took down both gaming networks for several days during the 2014 holiday season.
Company heads and chief technology and security officers are also familiar with DDoSes. Too familiar, according to new research.
A report released Wednesday by information services firm Neustar found that half of companies in North America, Europe, the Middle East and Africa experienced a DDoS attack in 2014 or the first part of 2015. Of those, 83 percent were attacked more than once; more than half were hit six times or more.
"DDoS attacks are typically not an isolated incident. Companies hoping they'll just go away meet a sobering reality: Most targets are hit again and again," the report said. It's not a matter of if, not even a matter of when, but a matter of how often.
Of 760 managers, executives and security specialists from the financial services, retail, technology and other industries that Neustar surveyed, 6 percent said they get attacked so frequently they've lost count.
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