The following is an excerpt from Chris Giliberti | March 31, 2016 | Forbes.com |
Since the beginning of time (and the advent of humans), oral storytelling has served a critical role as the sole means of abstracting experiences and emotions in narrative form. Ancient oral storytellers were revered keepers of local knowledge, history, and traditions in their communities.
Fast-forward many millennia and storytelling has greatly changed– video’s basically killed the radio star (save maybe Ira Glass and Howard Stern), but now we’ve got podcasts. And 2015 was a huge year for podcasting. Among other milestones, we saw megahit Serial crest 100 million downloads and the medium have its first interview with a sitting U.S. President. The buzz and attention translated into a 24% increase in regular listeners.
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