The following is an excerpt from Steven James Snyder | November 15, 2011 | entertainment.time.com |
Following the death of Steve Jobs on Oct. 5, there were some who compared him to Henry Ford — singling out the tech genius as the Great Modern Inventor. But what Apple fans might find most revealing in a recently rediscovered Jobs interview dusted off in advance of special movie screenings in major markets this week (read more about the theatrical event at SteveJobsTheLostInterview.com), is how much this creative mind understood about business processes and product workflows. He was certainly a designer, dreamer and self-identified hippie, but he was also a meticulous organizer and flow-chart tweaker – a man who believed that many business executives suffered from “a disease of thinking that a really great idea is 90 percent of the work… [but] there’s a tremendous amount of craftsmanship between a great idea and a great product.”
Back in 1995, Bob Cringely was developing the TV series Triumph of the Nerds about the dawn of the personal computer, and he sat down for more than an hour with Jobs for a rare, extended conversation.
To read more on this article please visit: entertainment.time.com
