The following is an excerpt from Jeremy Greenfield | September 6, 2012 | Forbes.com |
What’s the future of digital reading?
If you were going to say the the new Kindle Paperwhite, nice try, but no cigar. (I would have accepted any of the new Kindle devices announced today, everything from the $69 Kindle e-reader to the $499 8.9-inch Kindle Fire 4G LTE with 32 GB of memory.) And it’s not the new suite of Kobo devices released today either.
It’s diversification. It’s being able to read anything you want, anywhere you want to, virtually any way you want to.
In 2007, when Amazon launched the first Kindle, there was only one — an e-ink reader with limited memory that sold for $399. (And sold it did: it sold out in under six hours.) Diversification of reading devices started slowly for Amazon with the Kindle DX in 2009, a larger e-reader for those who wanted more to hold on to. Then, late last year, Amazon introduced the Kindle Fire, a seven-inch tablet computer, for $199. This is when e-reading diversification really got its start.
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