Home Daily Blitz Amazon Upends Black Friday Holiday Calendar By Starting Sales Today
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Amazon Upends Black Friday Holiday Calendar By Starting Sales Today

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cbsnews-articleThe following is an excerpt from JONATHAN BERR | November 2, 2016 | CBSNews.com |

Amazon.com began offering Black Friday deals today, throwing down the gauntlet to its rivals as competition for holiday spending intensifies.

New deals will be unveiled through Dec. 22 as often as every five minutes on everything from HDTVs to toys, according to the company. Amazon also is providing “curated” gift guides that it says will take the guesswork out of shopping for friends and relatives. Special offers will be available for Amazon Prime members and users of its Alexa voice control system.

“In the retail business what you are always looking for is how to get the jump on your competitors – that’s the game,” said Howard Davidowitz, the head of retail consultancy and investment banking firm Davidowitz & Associates. “Now, here is the price leader, the fastest-growing retailer in the United States -- they’re getting the jump on everybody. I think it’s brilliant they are going to capture even more market share this way.”

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