The following is an excerpt from STEPHEN SHANKLAND | January 4, 2018 | CNET.com |
For months, powerful companies including Google, Amazon, Microsoft and Facebook have been working to shrink online video sizes. But their work just got more important, because Apple has now joined the partnership too.
The Alliance for Open Media is working on technology called AV1 that compresses video before it's stored or sent over the network. That technology is crucial to keeping your phone from running out of storage space or your data plan from pushing past monthly limits. But compression technology is useful only when it's widely supported, and Apple was a major holdout.
Apple quietly joined the alliance as a founding member, according to the group's website, which was updated with the change Wednesday. Apple's plans for AV1 aren't yet clear -- the company didn't respond to a request for comment -- but joining as a founding member sends a strong signal of support.
"It's definitely a pretty significant development and a sign of how times change and persistence pays off," said Matt Frost, head of media strategy and partnerships for Google's Chrome team.
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