Apple News: Tech Giant And Salesforce Announce Partnership To Incorporate iOS Features Into Apps
The following is an excerpt from Alex Perry | September 24, 2018 | ibtimes.com |
A week after launching its newest line of iPhones, Apple announced a new partnership that will make extensive use of some of the features available on its new phones. The tech giant on Monday announced it would join forces with cloud-computing firm Salesforce to help bring features like Siri to Salesforce’s line of mobile enterprise apps.
The partnership will probably not move the needle for the average iPhone user. Salesforce’s product line primarily facilitates customer relationship management (or CRM) for businesses, making apps that help businesses operate efficiently and Apple will likely aid Salesforce to incorporate iOS-exclusive features within those apps.
Salesforce’s press release mentioned Siri Shortcuts and Face ID as features that could be implemented into the main Salesforce app. Siri, Apple’s voice-controlled virtual assistant, will likely be a main focus of the partnership between Apple and Salesforce.
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