Home Daily Blitz Apple’s Fourth U.S. Campus: Handicapping Where It Will Go

Apple’s Fourth U.S. Campus: Handicapping Where It Will Go


The following is an excerpt from Mark Gurman and David Ingold | March 7, 2018 | Bloomberg.com |
It’s Apple’s turn to go shopping.

In January, Apple Inc. announced plans for a fourth U.S. campus—a down-payment of sorts on its commitment to hire thousands of Americans and redeploy billions of dollars stashed overseas and now being repatriated under the Trump administration’s new tax law. The company hasn’t said how many people will work at the new facility, but it’s probably fair to say it will at least be in the hundreds.

The iPhone maker has said the new facility won’t be in California or Texas and that initially it will house call-center staff. Apple has no plans to create an Amazon-style public bidding process, but cities from Sidney, Nebraska, to Orlando, Florida, have already expressed interest in hosting the facility.

In an effort to narrow down potential sites for the new campus, Bloomberg considered several criteria: regions where Apple already has a strong presence, proximity to suppliers, local business conditions and costs, concentration of educated talent and adjacency to transportation hubs.

In the midst of its planning, Apple recently named a new vice president of global real estate operations: Kristina Raspe, according to LinkedIn. She's likely to eventually succeed Dan Whisenhunt, another Apple vice president, who oversaw the development of the new Apple Park campus in Cupertino. Apple, which is expected to announce a decision later this year, declined to comment.

For more visit: Bloomberg.com