The following is an excerpt from Beth Braverman | October 19, 2015 | Thefiscaltimes.com |
As online reviews become a more important part of the consumer buying process, Amazon is getting more aggressive about going after fake reviewers.
On Friday, the retail giant filed lawsuits against more than 1,000 people for allegedly selling fake reviews for $5 a pop through the online gig market Fiverr.com. The suit, first reported by GeekWire, follows an undercover investigation by Amazon.
“While small in number, [fake] reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn, tarnishes Amazon’s brand,” the suit states. “Amazon strictly prohibits any attempt to manipulate customer reviews and expressly prohibits compensated reviews. Nonetheless, an unhealthy ecosystem has developed outside of Amazon to supply reviews in exchange for payment.”
Amazon doesn’t name the individuals it’s suing, but identifies them via their Fiverr handles.
Amazon’s rules, agreed to buy customers in order to set up an account, ban illegitimate reviews. In April, the company sued several websites that sold fake online reviews.
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