The following is an excerpt from Emily Bary | November 28, 2016 | Barrons.com |
Though close to $13 billion was expected to be shelled out in the Thursday to Monday of Thanksgiving weekend, not all retailers benefitted equally from the shopping buzz. Here are some winners and losers -- based on early Black Friday sales estimates -- among the Barron’s Next 50, an index of companies that are of interest to millennials.
Lululemon didn’t really step up its promotions, but consumers bended over backwards for the sales they could find there. Wells Fargo points to strong sales and traffic.
Amazon.com customers spent as much on mobile purchases this Thanksgiving as they did during last year’s Thanksgiving Day and Cyber Monday combined. Big promotions on Amazon’s own products like the Kindle ultimately help with brand loyalty.
More people moved to mobile devices for their early holiday shopping, and that’s good news for Alphabet, Google’s parent company. Analysts at Mizuho Securities think that many shoppers bought things directly after doing Google searches for them on mobile. That’s what mobile advertisers want to hear.
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