The following is an excerpt from Sherisse Pham | June 5, 2018 | CNN.com |
A little-known Chinese brand is beating Apple and Samsung in the battle for big-spending Indian smartphone customers.
OnePlus, which was founded four years ago, accounted for 53% of India's high-end smartphone market last quarter, according to research firm IDC. It defines high-end as phones that cost more than $400.
"OnePlus has been very aggressive" in India, said IDC analyst Kiranjeet Kaur.
It's the latest Chinese company to challenge the established global smartphone players in India. Xiaomi, a big Chinese startup, overtook Samsung (SSNLF) to become the country's number one smartphone seller last year.
OnePlus, which began manufacturing phones in India last year, is targeting a small but potentially lucrative slice of the market with high-specification devices that are cheaper than Apple (AAPL) and Samsung's flagship products.
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