The following is an excerpt from Yahoo.com | April 20, 2017 |
Talk about spring cleaning.
CVS announced plans Thursday to remove controversial chemicals — parabens, phthalates, and formaldehyde donors (preservative ingredients that can release formaldehyde over time) — from store-brand products, including nearly 600 beauty and personal care items from CVS Health, Beauty 360, Essence of Beauty, and Blade product lines. The Promise Organic line currently on shelves doesn’t contain any of these potential toxins.
“We completed extensive consumer research, and these were the ingredients our customers were most concerned about,” Cia Tucci, vice president of store brands and quality assurance at CVS Health, tells Yahoo Beauty. “We embarked on an extensive process to ensure we could maintain product efficacy while removing these ingredients,” she adds. The mega-retailer engaged a third party to help it to understand consumer feedback via social media and focus groups, among other forms of research.
Look for the new, cleaner products to roll out in CVS stores in the coming months, with all shipments that don’t meet the new standards to cease completely by the end of 2019. You’ll be able to recognize the new formulas by the redesigned packaging that will call out the free-from characteristics, explains Tucci. CVS has also made the current list of restricted substances available on its website, and it will continue to update the list so that customers can stay informed of which ingredients are now restricted, by product category.
Safer Chemicals, Healthy Families (SCHF), a consumer advocacy group, played a pivotal role in convincing the retail giant to clean up its grooming products. “We’ve been meeting with CVS over the past few years and offering recommendations … to safeguard our health from toxic chemicals linked to cancer, reproductive health problems, and learning and developmental disabilities,” Mike Schade, Mind the Store campaign director for SCHF, tells Yahoo Beauty. “We have appreciated CVS’s openness to engage with our coalition, and applaud their transparency and leadership,” he adds.
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