Russell Rieger, Founder and CEO of Ties That Bind, called into SmallCapVoice.com to discuss the upcoming joint venture with Cyber mesh (OTCBB: CYTL). Prior to founding Ties That Bind, Russell Rieger was a Grammy nominated record executive and entrepreneur with over 25 years of experience in the music industry. He has expertise in managing growth through internal development, strategic partnerships and acquisitions. As both General Manager and Executive Vice President for Maverick Records and London Records, he was responsible for driving revenue, overseeing marketing, artist development, international artists and repertoire. Rieger then moved into brand entertainment when he founded Pipeline, an entertainment-marketing firm maximizing all forms of new media platforms. Later, he became an executive at the new media company Spiral Frog, focusing on business development, strategic initiatives and expanding its business model. In his spare time, Russell is an adjunct professor at NYU’s Clive Davis School of Music, teaching new media.