The following is an excerpt from Danielle Wiener-Bronner | January 10, 2018 | CNN.com |
Good news, Millennials: Diet Coke is introducing four new flavors that are sure to tickle your taste buds.
At least that's what Coca-Cola (KO) is hoping.
Starting in two weeks, you can buy Diet Coke in Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
They will come in a skinnier silver can, reminiscent of Red Bull's. And the company may have had another drink in mind when it mixed up the flavors -- LaCroix seltzer, which has attracted exactly the audience Coke is after.
Coke wasn't shy about which customers it's targeting.
"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side," said Rafael Acevedo, the group director for Diet Coke in North America. "We're making the brand more relatable and more authentic."
Another Diet Coke executive said the company cast a "broad flavor net" after examining what Millennials are eating and drinking, and tested everything from spicy notes to exotic fruits.
For more visit: CNN.com