The following is an excerpt from Ivan Misner | December 23, 2011 | Entrepreneur.com |
Which types of networking are most successful? A recent survey of 12,000 business people around the world confirmed some of my hunches but produced some surprising results, as well.
As part of research for a book, my co-authors and I asked people what types of organizations they belong to and whether networking played a role in their success. We cross-tabulated the results to determine how effective different types of networking are.
As we had expected, people who get the most results from networking efforts seem to participate in face-to-face casual-contact networks like chambers of commerce, referral networks, and to a lesser extent, professional associations.
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We were surprised, however, that only 27 percent of the respondents said online networking has played a role in their success. Networking through women’s business organizations and through service clubs fared even worse, with only 17.7 percent and 17.2 percent of respondents, respectively, giving them credit for playing a part in their success.
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