The following is an excerpt from Lori Grunin | November 4, 2015 | cnet.com |
Like the evil black goo in a science-fiction trope, Black Friday is seeping further into the month of November, bringing with it a sense of shopping fear and urgency. Because you wouldn't want to miss a great deal, would you?!
Retailers -- online and brick and mortar -- tell you that not only do they have fabulous-don't-miss prices, but that they're the only ones offering these spectacular bargains.
News flash: They stretch the truth.
Here are some tricks I use when trying to figure out whether a price is a bargain, reasonable, deceptively average or just plain bad. (Many of the examples here are for cameras, but hey, that's how I roll.)
1. Decide what you want to buy before you start shopping.
You don't want to buy something just because someone tells you it's cheap; decide what you want to buy before you start looking at prices, otherwise you're more likely to be lured away by an illusory bargain. If you decide on Product A because you've thought it through and decided it best meets your needs given your budget, don't get distracted by shiny bargain Product B when it's in front of you in an email blast.
2. Know the price patterns of the product category.
For big ticket items -- which can be relative, given your budget -- you need to know where a particular product is in its cycle. For instance, with cameras, older models are frequently cheaper than the current model. Until they're suddenly not.
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