Excerpt from: Alice Hines | November 2, 2011 | dailyfinance.com
As companies like Netflix (NFLX) and Facebook have learned, having a rabid Internet fan base has its downsides. Probably no company is more aware of that than eBay (EBAY), an Internet pioneer with 90 million active users. It’s not always easy to satisfy them all.
The site angered some of its devoted users this holiday season with its new slogan, “Buy it new. Buy it now.” The company’s first big marketing effort in two years aims to seduce shoppers using iPhones, Androids and other mobile devices with its wealth of brand-new, brand-name items. Many longtime sellers of used goods on eBay claim that the marketplace’s focus on new products hurts their business.
EBay has come a long way since its days as an Internet flea market. Today, 62% of eBay listings are fixed price, not auctions, and 70% are new, eBay’s CMO Richelle Parham told DailyFinance. By comparison, in 2008, only 43% of eBay listings were fixed price.
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