Home Daily Blitz Are Edible Bubbles The Future Of Packaged Water?

Are Edible Bubbles The Future Of Packaged Water?


The following is an excerpt from Amanda Kooser | April 13, 2017 | CNET.com |

The marketing video for Ooho edible water bubbles does its job admirably. You want to hold the squishy spheres. You want to bite into them. They look like a lot of fun and a great way to stick it to those ubiquitous plastic water bottles that so often end up in landfills instead of being recycled.

Ooho comes from UK sustainable-packaging startup Skipping Rocks Lab. The Ooho bubble is made from seaweed and is edible and biodegradeable. You tear a hole in the surface and slurp the insides out or just pop it in your mouth, which looks way more entertaining than unscrewing the cap from a plastic bottle.

Current alternatives to plastic water bottles include reusable water bottles and boxed water sold in a milk-carton-like container. Skipping Rocks Lab says its unusual packaging costs less than plastic and can be used for other beverages besides water, including soft drinks and liquor. If you thought Jell-O shots were cool, just wait until you get springy margarita bubbles.

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