The following is an excerpt from Jane C. Timm | July 31, 2016 | msnbc.com |
With two national conventions concluded, you might be thinking that this costly and historically unpopular election is about to wrap up.
Think again: there are still 100 days until the general election on Nov. 8.
If that seems longer than usual, it's because it is: In 2016, the gap is 40 days longer than the 62 interim days between the 2012 party conventions and Election Day.
Both conventions were moved up nearly a full month this year, in hopes of giving candidates more time to raise money and campaign before the general election and to accommodate the Summer Olympics in August, which will eat up a lot of voters' attention.
The extra month is sure to spice up what's already proved to be an unusual race. Here's how.
Bring on the fundraisers
Candidates can only legally fundraise for the general election after formally accepting their party's nomination, so a shorter primary helps candidates launch fundraising efforts early in hopes of boosting the big-dollar ad buys and costly national grassroots machines that mark the fall campaign.
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