The following is an excerpt from Seth Fiegerman | October 11, 2017 | CNN.com |
Mark Zuckerberg has been forced to apologize a lot lately.
The latest mea culpa from the Facebook (FB, Tech30) CEO came on Tuesday. Zuckerberg said he was "sorry" for his virtual reality tour of Puerto Rico, which was intended to raise awareness for the hurricane-ravaged island.
The stunt was widely panned as tone deaf -- and it only added to the awkwardness of Facebook trying to host a major Oculus VR press event on Wednesday amid its other public relations crises.
Two weeks ago, Zuckerberg expressed "regret" for initially being "dismissive" about the role misinformation on Facebook may have played in the presidential election.
And in a Yom Kippur post on his Facebook page late last month, Zuckerberg asked for forgiveness "for the ways my work was used to divide people rather than bring us together."
These apologies highlight the rare, but significant, communications blunders made by Zuckerberg and Facebook over the last year. The mistakes risk denting the company's reputation at a sensitive moment. Facebook, along with Twitter (TWTR, Tech30) and Google (GOOGL, Tech30), currently face a credibility crisis over the epidemic of fake news and revelations about Russian ads appearing on their platforms.
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