Home Daily Blitz Facebook Moving To Clamp Down On Offensive Ads

Facebook Moving To Clamp Down On Offensive Ads


The following is an excerpt from CBSNews.com | September 20, 2017 |

Under fire for its advertising practices, Facebook (FB) is taking action to strengthen its ad targeting policies and tools.

Sheryl Sandberg, chief operating officer with the social media giant, said in a blog post on Wednesday that the company is "clarifying its ad policies and tightening our enforcement processes" to ensure Facebook doesn't sell ads that violate the company's community standards.

"This includes anything that directly attacks people based on their race, ethnicity, national origin, religious affiliation, sexual orientation, sex, gender or gender identity, or disabilities or diseases," she wrote. "Such targeting has always been in violation of our policies, and we are taking more steps to enforce that now."

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Facebook's ads are under mounting scrutiny after the company disclosed earlier this month that Russia bought $100,000 in advertising on its platform during the 2016 U.S. presidential election cycle, generating 3,000 ads connected with hundreds of fake accounts.

Facebook has roughly 2 billion users, giving it enormous influence and reach.

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