The following is an excerpt from Kia Kokalitcheva | February 17, 2016 | Time.com |
Only when the user and businesses are already chatting
Facebook’s monetization strategy for its chat app Messenger could lie in advertising—like the rest of its business.
The social media giant is reportedly planning to start slipping ads in messages between users and businesses in Q2 2016, according to documents obtained by TechCrunch. According to the documents, businesses will only be able to send ads to users who are already conversing with them via the chat service, presumably a way to ensure that they are indeed interested in that business and its offerings.
Messenger now has more than 800 million monthly active users, Messenger chief Dave Marcus revealed in January.
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