Facebook is Revamping its News Feed to Show You More From Friends and Family and Less From Brands
The following is an excerpt from ELI MEIXLER | January 11, 2018 | Time.com |
Facebook is making one of its most significant changes in years, revamping the ordering algorithm behind its News Feed in order to boost “meaningful” posts from friends and family members at the expense of posts from brands and news companies.
“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses,” Adam Mosseri, Facebook’s Head of News Feed, wrote in a blog post announcing the changes.
Facebook relies heavily on engagement to sort content on its News Feed. Posts that received a lot of reactions, comments, or shares were bumped up, as Facebook identified which posts were popular in users networks.
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