The following is an excerpt from Hope King | January 27, 2016 | CNN.com |
Facebook's startup days may be long gone, but no one can accuse the company of resting on its laurels.
Facebook impressed Wall Street with its latest earnings report on Wednesday, sending shares up more than 8% after hours.
The company handily beat expectations on several key metrics, including growth of new users, sales and profit.
During the last three months of 2015, Facebook brought in $5.8 billion -- a growth of 52%. But it made $1.6 billion in profit -- a whopping 123% increase from a year earlier. Mobile ad revenue also saw a big jump -- it now makes up 80% of total revenue, up from 69% a year earlier.
For the year, Facebook (FB, Tech30) reported sales of $17.9 billion, a 44% increase, and $3.7 billion in total profits.
Where did the growth come from? Well, not only has Facebook managed to keep adding new people to its network (there are now 1.59 billion people who use the site each month), it's actually making more money off each user at the same time.
In the United States and Canada, the amount that Facebook makes per person saw a 50% increase (from $9 to more than $13 per user) versus the same period in 2014. That's compared to a 42% increase in the third quarter.
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