The following is an excerpt from Mark Wilson | August 12, 2016 | Betanews.com |
Facebook's constant tinkering with newsfeed algorithms has a tendency to leave people asking what on earth is wrong with a simple chronological display of posts. But the social network -- driven by ads -- feels that it knows better and likes to play with the code that determines what you see.
Having made changes to ensure that you see more posts from the people you know (well, Facebook is supposed to be about friends and family...) the latest change sees the social network aiming to bring you posts that are "more personally informative".
Facebook uses its Feed Quality Program to determine the type of content people want to see, and to draw up a list of 'signals' that are used to personalize newsfeeds. Today yet another signal is being added into the mix in a bid to make story ranking more accurate and relevant. Facebook explains how the news system works in what amounts to an exercise in stating the bleeding obvious:
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