“Geolocation.” It’s a term that’s likely come up in conversation around the water cooler, in a meeting, or in a casual conversation with friends. If you’ve nodded your head and made an immediate mental note to look up what it means when you get back to your computer or Google it on your cell phone when you get a minute, you’re not alone.
Wikipedia, defines geolocation as “the identification of the real-world geographic location of an object, such as a mobile phone….” It goes on to explain that “geolocation is closely related to positioning but can be distinguished from it by a greater emphasis on determining a meaningful location (e.g. a street address) rather than just a set of geographic coordinates.”
PC World tells us that “typically, geolocation does two things: They report your location to other users, and they associate real-world locations (such as restaurants and events) to your location. Geolocation apps that run on mobile devices provide a richer experience than those that run on desktop PCs because the relevant data you send an receive changes as your location changes.”
Leaders in the geolocation app space include Foursquare, Twitter, and Facebook, but Mobile Integrated Systems, a technology company focused on developing and deploying custom-tailored mobile solutions to a variety of industry sectors, is introducing Geo-Loc, a geo-locational technology for mobile lottery solution. Geo-Loc will provide lottery operators with the ability to identify that a lottery player who purchases tickets on his/her mobile device is in the correct jurisdiction of play. It can also direct players to nearby lottery retailers and enable targeted offers and notifications for the benefit of lottery players and advertisers’.
For more information on Mobile Integrated Solutions’ patented technology and applications, go to www.MobileIntegratedSystems.com.