Home Daily Blitz This Google-Backed Startup Is Making Real-Life Star Wars Holograms

This Google-Backed Startup Is Making Real-Life Star Wars Holograms


time articleThe following is an excerpt from Alex Fitzpatrick | June 16, 2016 | Time.com |

Lucasfilm, the Disney-owned movie production company behind Star Wars, announced Thursday a new partnership with Magic Leap, a startup working on so-called “mixed reality” technology.

The two firms announced the arrangement during the Wired Business Conference, presenting the video above as a demonstration of what might be possible when fusing Lucasfilm’s intellectual property with Magic Leap’s technology. The footage, while rudimentary in terms of plot, offers an idea of the kinds of storytelling that might be possible with mixed reality.

Instead of virtual reality, which offers users a completely digital environment, mixed reality gives viewers the illusion that computer-generated images are inhabiting their real-world physical surroundings.

Magic Leap has yet to announce a consumer version of its product or many details about how it might work beyond demonstration videos like this one. But CEO Rony Abovitz said Thursday that his goal is “to get all-day, every day computing,” meaning any eventual device might be a head-worn device that he would like users to wear as frequently as many people carry a smartphone today. Lucasfilm Chief Technology Officer Rob Bredow floated that the device might allow users to “skin your world,” adding visual elements from the Star Wars saga, for instance, to the real world around you.

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