The following is an excerpt from Jessica Dolcourt | July 6, 2017 | CNET.com |
When I first saw that pro camera maker Red was making a holographic phone, I imagined it might beam the holograms of my Star Wars dreams, like the iconic moment when a holographic Princess Leia asks Obi-Wan Kenobi for help.
No such luck.
The Hydrogen One doesn't create that type of sci-fi hologram; it has what Red is calling a holographic screen, one that will show you 3D images in addition to the usual 2D graphics you see on a typical phone display.
Red sees this as an opportunity to jump on the slowly-but-surely-growing AR and VR trend by promising that its phone display will support interactive media -- like videos and games -- in both landscape and portrait modes. It calls the Android phone a holographic media machine.
Red isn't saying all that much about the phone's screen tech at this point, or the cameras the phone might use to also record "holographic" media. But I would point out that this isn't the first time we've seen companies experiment with 3D content on the screen. LG and HTC both did in 2011, followed by Amazon's spectacular failure of its gutsy 3D Fire Phone (with four tracking cameras) in 2014. Were those handsets just ahead of their time?
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