The following is an excerpt from Mihăiță Bamburic | December 6, 2016 | Betanews.com |
Here's the deal. Apple doesn't want to publish smartwatch sales data in its quarterly financial reports. So, to tell us where Apple Watch stands in relation to the competition in the wearables market, analysts come up with estimates, which may or may not be close to the truth. IDC did the same thing this week, claiming that Apple Watch sales nosedived in Q3 2016.
Apple typically does not comment on such claims, as it prefers to keep quiet and not add any fuel to the fire. It's a strategy that works, because, first of all, the Apple Watch was never in any real kind of trouble to begin with. So far, it's been considered the market leader in its segment. But now that IDC announces a major decline, Tim Cook decides it is time to tell us that Apple Watch is actually "doing great".
IDC provided some numbers to back up its claims, estimating shipments for the past quarter at just 1.1 million units. A year prior, Apple moved 3.9 million smartwatches. That would equate to a 71 percent fall, assuming the numbers are accurate. But here's the thing: we really don't know if they are. And if they are Apple is not denying it.
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