The following is an excerpt from KATY STEINMETZ | June 20, 2018 | Time.com |
In a highly produced “show” in San Francisco, Instagram CEO Kevin Systrom announced Wednesday that the company is launching a long-form video platform aimed at luring the kinds of online celebrity “creators” and fans who have long flocked to YouTube.
Called IGTV, the platform will be a standalone app and also accessible inside the existing Instagram app, in a place separate from users’ main feed. Videos published there will eventually be up to 60 minutes long, compared to the current limit of 60 seconds. And they will be displayed vertically on the full screen.
In his remarks, Systrom positioned IGTV as the latest step in the company’s “evolution” and suggested that horizontal video is inconvenient in an era when media consumption is increasingly happening on smartphones.
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