Home Daily Blitz Why Instagram Is Launching a “Lite” App That Takes Up Much Less Space on Phones
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Why Instagram Is Launching a “Lite” App That Takes Up Much Less Space on Phones

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The following is an excerpt from AMY POLLARD | June 28, 2018 | Slate.com |

With no fanfare, a new Instagram app popped up in the Google Play app store on Wednesday: Instagram Lite, a stripped-down version of the Facebook-owned social app that’s geared toward users in developing countries. The new app already has more than 1,000 installs, according to the app store page.

The idea is similar to the “lite” version of the Facebook app: The company wants to find more users in more places, and that includes developing economies, where 42 percent of people in owned a smartphone last year, according to the Pew Research Center, compared to just 24 percent in 2013-14. (There is no single, agreed-upon definition of developing economies, but the World Bank groups them based on Gross National Income per capita.) But these markets come with some challenges for app makers, since users may have older phones with less storage space, or slower network connections, and may not be able to afford big data packages.

With no fanfare, a new Instagram app popped up in the Google Play app store on Wednesday: Instagram Lite, a stripped-down version of the Facebook-owned social app that’s geared toward users in developing countries. The new app already has more than 1,000 installs, according to the app store page.

The idea is similar to the “lite” version of the Facebook app: The company wants to find more users in more places, and that includes developing economies, where 42 percent of people in owned a smartphone last year, according to the Pew Research Center, compared to just 24 percent in 2013-14. (There is no single, agreed-upon definition of developing economies, but the World Bank groups them based on Gross National Income per capita.) But these markets come with some challenges for app makers, since users may have older phones with less storage space, or slower network connections, and may not be able to afford big data packages.

For more visit: Slate.com

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