The following is an excerpt from DENISSE MORENO | October 14, 2017 | ibtimes.com |
Instagram may have more people using its Stories feature than Snapchat, but teens still prefer the latter, according to new data from investment firm Piper Jaffray.
Instagram announced over the summer it had 250 million daily active users on its Stories feature, much more than Snapchat, which reported 166 million daily active users in May.
The survey, which is conducted semi-annually, found nearly half of teens surveyed said Snapchat was their preferred platform. The figure represents a 12 percent year-over-year growth for Snapchat.
The survey results are good for Snapchat, since it has been struggling with other platforms that have been copying its features. Bigger social media apps, like Facebook and Instagram, have copied Snapchat’s original 24-hour disappearing stories feature and created their own versions. Instagram also came out with filters for its stories, similar to Snapchat.
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