The following is an excerpt from Jordan Crook,TechCrunch | December 7, 2017 | Yahoo.com |
Instagram has changed a lot since its acquisition by Facebook in 2012.
The original premise was so simple. Beautify your photo and share it to your friends in a couple clicks. Like your friends photos with a simple scroll and a double-tap.
Now, Instagram has videos and gifs (Boomerang). It has its own set of superstars and an algorithmic feed that helps those superstars dominate users' feeds, including mine. And it has a direct messaging system.
Today, Instagram is testing out yet another change with the launch of a standalone Instagram Direct app. For now, the app is only available in Uruguay, Chile, Turkey, Italy, Portugal and Israel.
Instagram had this to say on the test:
We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct - a camera-first app that connects seamlessly back to Instagram.
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