The following is an excerpt from ROSS RUBIN | October 1, 2012 | abcnews.go.com |
Apple has released the fifth major iteration of the iPhone close to the fifth anniversary of the original’s release in June 2007. This version of the best-selling handset franchise offers an opportunity to reflect on the device’s past, examine its new frontiers, and look ahead to its future.
The Past and Present
Of past iPhones, the iPhone 5 is probably closest to its immediate predecessor in terms of industrial design. It refines the rounded-off slab of its predecessor, elongating it to something that continues to stand out in the market. It has a wispy profile and bantam weight. It doesn’t have the curved or puffed back of earlier generations or the forthcoming Nokia 920 or HTC Windows Phone 8x. The new design uses Apple’s favorite materials, aluminum and glass.
While non-flip phones used to be called “candy bar” devices, the iPhone 5′s dimensions really make it look closer to something out of the candy aisle than most other phones on the market. Despite its larger display, it stays true to the ideal of a comfortable fit in one’s hand. And despite its adoption of power-hungry LTE, it maintains its reputation for highly competitive battery life.
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