Home Daily Blitz Lyft’s New High-End Service Is a Luxurious Nose-Thumbing at Uber

Lyft’s New High-End Service Is a Luxurious Nose-Thumbing at Uber


The following is an excerpt from Ian Prasad Philbrick | May 25, 2017 | Slate.com |

Everybody seems to have a legitimate grievance with Uber these days: Google, female engineers fed up with its workplace misogyny, the U.S. Department of Justice. But the latest nose-thumbing comes from the company’s biggest domestic ride-hailing rival, Lyft, which announced a new high-end black-car service on its website Thursday.

Stylized as Lyft Lux, the service apes Uber Black, the luxury service Uber pioneered with its 2009 beta launch. Lyft Lux will begin picking up customers with a limited rollout in Chicago, Los Angeles, New York City, San Francisco, and San Jose through mid-June, according to TechCrunch, followed by 15 additional markets. A second service from the Bay Area company, Lyft Lux SUV, will offer parties of six or more in need of a higher-occupancy vehicle the same posh experience.

Lyft’s expansion follows a series of high-profile PR slip-ups by Uber, which include an exodus of engineering and management talent, revelations in the New York Times that it failed to adequately compensate some of its drivers, as well as budding rivalries with other ride-sharing services and growing discontent among its own employees in international markets like Brazil and South Africa.

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