The following is an excerpt from Ari Altstedter | November 30, 2016 | Bloomberg.com |
For more than two years Kiran Mazumdar-Shaw had a quarterly date with her Twitter trolls.
Every three months, after her Bangalore-based pharmaceutical company would deliver its earnings report, Mazumdar-Shaw says the trolls would emerge. They would tell the Biocon Ltd. managing director and co-founder that she was the country’s worst business leader, that she should give up her stake in the firm, and that she was the reason women shouldn’t run companies.
Her response was to break one of the unwritten rules of Twitter -- don’t feed the trolls -- by trying to explain to the hecklers that her company specialized in complex biological medicines rather than chemical ones. So while other Indian drugmakers were seeing their share prices surge as they sold cheap copies of chemical medicines, she told the trolls she was making longer-term investments that would provide a bigger payout, if they were only patient.
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