The following is an excerpt from Alanna Petroff | March 30, 2016 | CNN.com |
Brazilian soccer legend Pele has slapped Samsung with a $30 million lawsuit for publishing a newspaper ad with a Pele "lookalike."
The 75-year-old Pele, whose birth name is Edson Arantes do Nascimento, set Guinness world records with his soccer goals and was declared a national treasure in Brazil. The majority of his earnings now comes from endorsements.
His lawsuit claims Samsung acted in a "willful and outrageous" manner by promoting a new widescreen TV with a Pele "lookalike."
Pele and Samsung had been in talks in 2013 about using Pele in an ad campaign, but Samsung pulled out at the last minute, according to the court document, which was filed in Chicago this month.
The company subsequently published an ad in the New York Times in October showing the face of "a smiling man who very closely resembles Pele" next to a television displaying a soccer player making a "scissors-kick, [which was] perfected and famously used by Pele," according to the filing.
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