Home Daily Blitz Snapchat 101: Learn to Love the World’s Most Confusing Social Network
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Snapchat 101: Learn to Love the World’s Most Confusing Social Network

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wsj articleThe following is an excerpt from Joanna Stern | January 12, 2016 | WSJ.com |

Snapchat makes me feel old.

How old? Well, when a 20-something tried to explain to me how to add a friend in the app, he began talking loudly and slowly. “YOU…PRESS…HERE…OK?”

I’m 31 and a professional technology reviewer. Not exactly Betty White.
Attention everyone born before 1986: It’s not you, it’s Snapchat. The app, now used daily by 100 million people, requires the same initial concentration as assembling IKEA furniture. There are mysterious icons that look like ancient hieroglyphs, a maze of menus not even Pac-Man could maneuver, secret finger presses. And I haven’t even gotten to the fact that many of the messages on the service self-destruct after you look at them.

But we can’t keep shooing Snapchat off our lawns. It’s about to have its Facebook moment. Most of the leading 2016 candidates are posting Snapchat videos and photos from the campaign trail, and the White House just got on board. Celebrities and news outlets are sharing up-to-the-minute updates. The Wall Street Journal launched its own Snapchat Discover channel last week.

For more visit: WSJ.com

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