The following is an excerpt from Rob Golum | December 27, 2015 | Bloomberg.com |
“Star Wars: The Force Awakens” surged past $1 billion in worldwide sales in 12 days, becoming the first picture to reach that mark so quickly.
The Walt Disney Co. film, featuring a new cast of young actors with returning stars Harrison Ford and Carrie Fisher, took in $153.5 million at U.S. and Canadian theaters in its second weekend, Rentrak Corp. said Sunday in a statement. The movie held off four new releases to keep the top spot at the box office.
The soaring receipts have surprised even Disney executives and underscore the opportunities from the company’s 2012 purchase of “Star Wars” owner Lucasfilm. Every division of the company is getting in on the action, from film and consumer products to theme parks and TV.
“We are rewriting the record books every day,” said Paul Dergarabedian, senior analyst at Rentrak. “Repeat viewings are having a snowball effect.”
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