The following is an excerpt from David Zielenziger | April 29, 2012 | ibtimes.com |
It’s not just enterprises and government agencies that are already starting to benefit from the new era of so-called “Big Data.” Consumers are already beneficiaries, even if they don’t know it.
As discussed last week, market researchers like Gartner forecast this year’s flow of all kinds of data traffic will increase 48 percent to 2.7 zettabytes, merely in one year.
To make it more understandable, a zettabyte is 10 to the 21st power. By contrast, a trillion bytes, or a terabyte of data, is just 10 to the 12th power.
Obviously, the biggest enterprises in technology such as International Business Machines Corp. (NYSE: IBM), the No. 2 computer company; AT&T (NYSE: T), the No. 1 telecommunications carrier and Oracle (Nasdaq: ORCL), the world’s biggest database developer, are all giants in the sector.
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