The following is an excerpt from 24/7 Wall St. | February 28, 2012 | DailyFinance.com |
When it comes to shopping, there are products we’ll buy based on price, and there are products we won’t. That generic ketchup may be on sale for 30% less, but you’re still probably going to put the bottle of Heinz in your cart.
It’s called brand loyalty, and it’s something every company that sells anything is striving to induce in its potential customers. Last week, research consultancy Brand Keys revealed which American companies do it best.
The 2012 Brand Keys report examines the customer loyalty and brand satisfaction of nearly 600 brands in 83 major product categories. Consumers surveyed were asked to rank the brands based on quality, level of enjoyment, ease of use, respectability, and other category-specific factors. Brand Keys gave each product an ideal score — the highest rank a customer would be willing to give a product in that category. 24/7 Wall St. identified the 11 brands that received the highest scores relative to each product’s ideal ranking.
To read more visit: DailyFinance.com