The following is an excerpt from Christina DesMarais | November 22, 2011 | Inc.com
It wasn’t apps or cloud computing, if that’s what you’re thinking. Here’s where CIOs spent their money, and why it matters to your business.
It’s fitting that Michael Lewis’s “Moneyball” just came out in theaters. The movie, which is based on the 2003 book, is about how the Oakland A’s manager Billy Beane bucked conventional wisdom and used statistical data to analyze and pick players for the team. By digging into the numbers—and drawing on his industry knowledge—he created a winning team while spending much less than its competitors.
It’s an outcome that pretty much any business would want, right?
Using data to make better business decisions has weighed heavily on the minds of Chief Information Officers this year. In fact, more than cloud computing, apps, and every other kind of tech investment, IT execs put their money on business intelligence in 2011, according to a recent survey of IT execs at mid- to large-sized companies conducted by Global Institute for IT Management professor Jerry Luftman on behalf of the Society for Information Management.
The only problem?
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