The following is an excerpt from: Jonathan Russell | December 26, 2011 | telegraph.co.uk |
The highlight of the promotional offer for the 151 lucky winners is “dinner for two at Tiffany’s 5th Avenue store followed by a personal shopping experience and a £1,000 Tiffany’s gift card”.
The multi-million pound promotion appears on thousands of Appletiser cans, bottles and six-packs featuring the iconic black dress made famous by Audrey Hepburn in Breakfast at Tiffany’s.
The problem is it doesn’t exist.
A legal dispute about Coca-Cola’s right to use the name Tiffany’s in its promotion has hit the High Court in London. Tiffany and Company has filed legal papers demanding Coca-Cola withdraw the promotion, destroy all the merchandise bearing details of the offer and pay damages and legal costs. The jeweller has also filed suits against the big four UK supermarkets stocking the drinks.
A spokesman for Tiffany told The Daily Telegraph: “There is no dinner at Tiffany’s. There is no personal shopping experience. These things are only organised by invitation from Tiffany’s. The issue we have is that Coca-Cola launched its promotion using the Tiffany’s trademark without our authorisation.”
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