The following is an excerpt from Alex Perry | August 31, 2018 | ibtimes.com |
Facebook has been the face of privacy issues and transparency around “fake news” and divisive political ads throughout 2018, but Twitter has its own problems to deal with, as well. The microblogging website announced Thursday that it would start enforcing new policies related to ad buyer verification and transparency.
According to Twitter’s company blog post, these new policies will go into place on Sept. 30 and will affect not only campaign ads, but ads that take a position on “issues of national importance.” They only apply to the United States for now, and those important issues can include gun laws, healthcare, abortion and anything else a candidate might feel the need to address ahead of the upcoming midterm elections.
Any person or group who buys ad space for campaigns or the issues listed above now needs to go through a certification process so Twitter knows who they are. They will also need to prove they live in the U.S., to potentially avoid the kind of foreign election interference that is alleged to have happened during the 2016 presidential election.
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