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Twitter Confirms Test Of Personalized “Unfollow” Suggestions

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The following is an excerpt from WILL OREMUS | August 29, 2018 | Slate.com |

A well-established feature of Twitter is “Who to Follow.” Drawing on data about what accounts you follow and interact with, Twitter’s software automatically recommends other accounts that it thinks you might enjoy.

On Wednesday, Twitter confirmed that it recently tested a feature that suggests accounts you might want to unfollow. In a statement, a Twitter representative told me:

We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly. We ran an incredibly limited test to surface accounts that people were not engaging with to check if they’d like to unfollow them.

The test ran for just a few days, was visible to a small fraction of users, and has now concluded, the spokesperson said. The company declined to comment on whether the company considers the test to have been successful or whether the feature might resurface at some point.

Twitter confirmed the test after a few users posted screenshots of the feature on Wednesday afternoon. Here’s one posted by the Next Web’s Matt Navarra:

For more visit: Slate.com

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