The following is an excerpt from Julia Love | June 27, 2016 | reuters.com |
Ride-hailing giant Uber is integrating online radio station Pandora into its app for drivers for easy listening on trips, the companies announced on Monday.
The deal gives Uber a new perk to dangle to drivers and strengthens Pandora’s presence in the key automotive market. The program begins Monday in the United States, Australia and New Zealand, the countries in which Pandora operates, and will be offered without ads for the first six months.
The move puts Pandora front and center for Uber's 450,000 active drivers in the United States.
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