The following is an excerpt from Lora Jones | June 18, 2018 | BBC.com |
Across Britain, people are spending more money on vegan products, and plant-based diets are trending online.
With major supermarkets catching on and stocking up on vegan-friendly food - BBC News asks what's behind the rise?
The number of vegans is on the up
A vegan diet involves cutting out animal products like meat, fish, dairy and eggs.
According to the latest research by the Vegan Society, conducted in 2016, there are estimated to be around 540,000 vegans in Great Britain.
It's estimated that this is up from 150,000 in 2006, and that there are twice as many women than men who are vegan.
Around 360,000 people also describe themselves as lifestyle vegans, who commit to only using or buying cosmetics and clothes free from animal products, for example.
Supermarkets are staying on-trend
Supermarket chains in the UK are stocking more vegan options to keep up with consumers' food choices.
Waitrose recently launched a dedicated vegan section in more than 130 shops, while Iceland reported that sales of its plant-based food have risen by 10% over the last year.
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