Home Daily Blitz VW’s New CEO Is Moving Forward With a Strategy Shift

VW’s New CEO Is Moving Forward With a Strategy Shift


bloomberg articleThe following is an excerpt from Chris Reiter and Christoph Rauwald |September 27, 2015 | Bloomberg.com |

Matthias Mueller pressed the Volkswagen AG board to move ahead with a reorganization he helped devise before the carmaker was caught up in an emissions-cheating scandal, as the new leader seeks to put his stamp on the company.

The former Porsche boss wanted the new strategy to remain on the agenda of the Friday meeting in Wolfsburg, Germany, according to a person familiar with Mueller’s thinking, who asked not to be identified because the discussions were private. Volkswagen had intended to hold off on a reorganization aimed at streamlining decision-making to give the new boss a chance to settle in. But Mueller, who had assisted his predecessor Martin Winterkorn with devising the plan, didn’t want to wait to start making the changes.

Volkswagen said Friday that more authority will be given to individual brands and regions, a departure from the centralized structures that kept key decisions in Wolfsburg and the chief executive officer’s inner circle. The announcement capped a tumultuous week after the company admitted it rigged some diesel engines to cheat on emissions tests. The revelation cost the company 20 billion euros ($22.4 billion) in market value and prompted Winterkorn to step down.

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