The following is an excerpt from Claire Cain Miller | February 27, 2016 | Nytimes.com |
Before Nathalie Miller decided to walk away from Instacart, the grocery delivery start-up now worth more than $2 billion, she made a spreadsheet to analyze how much money she was leaving on the table.
She had been Instacart’s 20th employee, managing operations during a period of extremely rapid growth, and the sum could have been huge. She quit anyway. Like many strivers in Silicon Valley, she had a bigger plan: to start her own company that could not only make millions, but also fulfill a mission she believed in.
Her idea was to build a recruiting and hiring website that would make corporate America friendlier to women. She called the site Doxa and persuaded an engineer friend to start it with her. They strategized in borrowed office space and recruited people from other tech companies to work on the project at night, promising full-time salaries as soon as they raised venture capital.
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