The following is an excerpt from Janna Herron | November 24, 2015 | Thefiscaltimes.com |
The growing trend of retailers opening on Thanksgiving Day has generated lots of headlines and criticism. But beyond the hoopla, how many shoppers will actually show up in stores on turkey day?
A lot, some and not many, depending on which poll you listen to.
According to a survey from Deal News, a little more than half of consumers plan to shop on Thanksgiving Day. But only 22.3 percent of consumers surveyed by the National Retail Federation said they definitely will or may shop on the holiday.
Even fewer said they would in the surveys conducted by Deloitte and the International Council of Shopping Centers. ICSC’s survey found that only 12 percent of people said they would be buying holiday gifts on Thanksgiving Day, while Deloitte’s survey said 14 percent plan to shop in stores. (Twenty-four percent said they would shop online on the holiday.)
Readers of NewsDash, a retirement benefits trade publication, are the most reluctant to get out to the mall on Thanksgiving. Only 2.7 percent of those surveyed said they would shop that day.
Surveys show that consumers are similarly fickle about stores that stay open on Thanksgiving.
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